Like everything else, your online marketing needs to adapt.
I’m excited that I’ve been approved to teach an online marketing for photographers workshop on September 15, 2021. This is a one-day online event being offered through the Professional Photographers of America.
It seems the only constant in online marketing is change. Tactics and services that worked a few years ago may have fizzled out, or they might even be harming your marketing efforts.
With the internet being key to how we do business in 2021, this course will ensure you’re up to speed with what’s effective today so that you’re best positioned for prosperity.
Our day will be broken into three parts:
- The first is an overview of the online landscape and what’s relevant right now based on how people connect. Using current information about the state of social media, SEO, email, video, blogs, and online advertising, we’ll transition into…
- …the second portion of our day where we’ll look at how to identify which tactics and tools will be optimal for photographers based on various business scenarios. As opposed to trial-and-error, successful photographers will approach their marketing with a plan.
- The third segment of this course will help attendees develop a plan bringing together current tactics with their own business goals. Photographers will come away with actionable steps that should lead to business growth.
This isn’t the first time I’ve taught an online marketing for photographers workshop, but this will be a fresh curriculum based on what’s successful now.
I’ll be bringing my perspective as an experienced photographer who often bridges the gap between the photography and online worlds. I follow the latest trends, learn what’s working, and distill that down to the key points for photographers.
PPA members will earn one service merit for attending the entire workshop.
If you’re interested in more learning, I’m also teaching a workshop on image competition a few days prior to this one.