The About Page: The Second-Most Important Page on your Photography Website

Your website’s home page is probably the most important page, but do you know what’s in the number two spot? It’s not your pricing page, or your photo galleries, or your ordering form.

It’s your About page.

Regardless of your genre of photography, your website visitors want to know about you, the photographer. Perhaps they’ve seen your work and just want to know more about the person behind the camera. Or perhaps they are interested in hiring a photographer and want to know if you’d be a good fit.

This is where you can tell your story – where you came from and why you do what you do. If you have philosophies or guiding principles for your work, you can share them… but that’s not what’s most important here.

Your About Page Needs These Things

If you don’t include the following on your About page[1], you’re probably missing out on connections, conversations, and conversions (sales):

• A photo of you. People will begin to form a connection when they see what you look like. Photographers often don’t want to be in front of the camera, but as we sell clients on the importance of photography it would be a bit hypocritical if we didn’t heed our own advice…
• Your name. Another item for helping to build that personal connection with your website visitor (who might become a client or customer). While your business might be branded as Moonfairy Photography, your about page should make it easy for a visitor to know the name of the person behind Moonfairy Photography[2].
• Why you’re a photographer. This doesn’t need to be pages and pages… a sentence or two can be enough. If you can craft a why statement that doesn’t sound like everyone else’s statement, all the better.
• An easy way for a visitor to take the next step – this should be the reason why you wanted them at your website in the first place. If you are selling services (as a wedding photographer, commercial photographer, portrait photographer, etc) then the next step is likely to have them contact you – make sure your contact information (or a link to your contact information) is easily found on your About page. If you’re selling prints or photo products online, the next step you’d like is probably for someone to make a purchase. Make it easy and obvious on how they start shopping on your site!

People will do business with those who they know, like, and trust. A solid About page that shares a bit of yourself, with a photo, goes a long way to establishing those traits for a new visitor to your website.

Take a few minutes and update your About page… those additional leads or sales will be worth it!