Here’s the deal: I want to help you succeed by recommending the best products and services to help you as a modern photographer. Everything on this page is something I’ve used and love. Some of the links on this page are affiliate links; if you purchase a product or service after clicking through my referral link a small commission helps me keep this website online. Thanks!
The Online Basics: Web Hosting for Photographers & Email Marketing
Rather than rehash the information here, see our comprehensive guide to WordPress hosting for photographers. Looking to move to a better web host? Here’s a case study on the WP Engine automated WordPress migration tool.
Also take a look at Email Marketing for Photographers: Starting Your List. And speaking of email marketing, kickstart things with a big list of 101 email subject lines for photographers.
Want to go beyond that? Check out Email Sparks, a guide featuring ready-to-use email marketing messages for photographers.
WordPress Photo Gallery Plugins
If you’d like to move beyond the super-basic gallery functions that are built into WordPress, two major plugins are the big players in the market right now. Both are powerful.
- Envira Gallery is a relatively new plugin that’s been well-received and offers a clean interface and support for high-resolution “Retina” displays.
- NextGEN Gallery has been around for quite a while and contains a ton of features, which is probably its strong suit, although some have argued it’s in need of a refresh or update of its interface.
Online Services for Photographers
- Dropbox for photographers can be a great tool for image delivery, backup, and business document management.
- I’m a big fan of SmugMug for photo gallery and ecommerce hosting to sell prints and products.
Selected (non-gallery) WordPress Plugins
These plugins add bits of photo- and business-related functionality to WordPress:
- Advanced Image Styles offers the ability to manage the margins and borders around individual images by adding additional options when you insert a photo.
- If you need forms, check out WP Forms which offers easy forms, quite a few features, and a rock solid company behind it.
- I’ve reviewed a few good Instagram plugins for WordPress.
- Lazy Load doesn’t directly affect photo appearance on your site, but rather loads the images as needed, improving the perceived site speed for your visitors.
- Optin Monster offers a bunch of powerful ways to create optin forms to help you leverage the power of email marketing for your photography business. They’re continuously releasing new features to help you leverage the evolving world of email marketing.
- Regenerate Thumbnails: allows you to regenerate image attachments if you make changes to the WordPress media size settings.
- WP/LR Sync is a Lightroom Publish Service for WordPress. Upload to your WP site and easily update as you change metadata or make edits to the photos.
- WP Retina 2x: serve up high-resolution images for visitors with Retina displays.
WordPress Themes for Photographers
There are many great companies now publishing WordPress themes with an emphasis on photography or portfolios. Here are three we recommend.
- StudioPress has quite a few themes, but of particular interest look at the Modern Portfolio and Expose Pro.
- Photocrati offers a theme built specifically for photographers, including gallery management, 40 starting designs, eCommerce options. and more.
If you don’t go with one of those themes/companies, check out the official WordPress Theme Repository. Simply Googling for free WordPress themes is a good way to find something with security holes and a lack of support.
- Curious about my favorite apps for photographers? Here’s my take on the best iPhone photography apps.
- My key to productivity is the Getting Things Done system with OmniFocus as my tool of choice. Read about OmniFocus for Photographers.
- Curious how to turn those Dropbox photos into a nice gallery? Check out two solutions for a Dropbox photo gallery for WordPress.
- Going to a conference or photo event? Check out my photography conference tips and tricks for success.
- Facebook results are tied to effective use of Facebook advertising. Perfect Facebook Ads for Photographers is a guide specifically for photographers to help you get the most from your efforts.
- Search Engine Optimization is a broad topic. Get a free five-part course on SEO for Photographers with SEO SpeedStart.
- Been thinking about SEO but not sure where to go from here, or what is most relevant for your site? Get some prioritized plans with a SEO Audit for Photographers.
- How to Backup Your WordPress Site – while we hope to never need a backup of our websites, there are any number of accidental causes that could result in a failure.
- Great online learning? Sure. I’m a big fan of KelbyOne and CreativeLive. They offer free live training coupled with affordably-priced access to archived programs covering photography, business, video, and more.
- Use Google Trends to choose smart marketing terms at the right times.
Education: Photography + Online Business
What? Isn’t that what this site is about? Well, yes, but I can’t do everything for everybody. If you’re looking for some great resources to boost your education of online business, WordPress, social media, and modern photography practices, check out these.