Welcome! As promised, here are some links and resources for you.
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Christopher S. Penn has a great weekly newsletter aimed at marketing big (think huge companies) and small (like us!). Not everything is relevant to a photographer, but there’s at least one good nugget each week. Subscribe at his website
Think with Google offers timely topics around online marketing and data.
Here’s a recent article about quality signals for higher ranking articles in Google’s eyes. Pay specific attention to the idea of content clusters to increase authority.
I referenced information about the length of blog posts / articles. Here are the details from Hubspot and here is the Databox information.
Google Search Console will tell you what Google knows about your website.
Google’s Quality Rater Guidelines on determining page quality.
Google PageSpeed Insights provides information on your site’s speed and how to improve it.
Google’s mobile-friendliness testing tool will see what the search engine thinks of your mobile interface.
WordPress / Hosting / Security
The Yoast SEO Plugin for WordPress is all sorts of helpful.
I recommend SiteGround for good general hosting, and WP Engine for super-friendly managed WordPress hosting. That WP Engine link will save you 20% off your first payment.
Help keep things secure by keeping any online hosted software (such as WordPress) updated and by using a password manager such as 1Password or LastPass so that you can use unique, strong passwords across sites.
Questions? Drop me an email