What is an OptinMonster content lock?
I started to work on another article today, but when I looked at my email optin rates via OptinMonster I did a double take.
(this is a refreshed/updated version of this case study from 2016)
I made a change on Photowebo.com, implementing a new OptinMonster feature as an experiment to see what happened. What struck me the most was as I looked at the OptinMonster dashboard was the stark difference between my general site conversation rate (via an exit intent popup) when compared with the new Blog Article optin rate:
That’s an 829% increase in optin percentage. I went from having roughly one in 100 visitors register as a free VIP subscriber to having just over one in ten make the move.
OptinMonster Content Lock is the Key
OptinMonster is the best option1 for compelling email optin forms and other features for your website, and a few months ago, the OptinMonster team released a new feature called Content Lock – it’s not a full-fledged membership system, instead it’s something much more lightweight. I added the feature to my popular Blog Topics for Photographers article. When a new visitor hits the article, they get to see the beginning, but to see the entire thing, they can leave their email address. They instantly see the rest of the article, and they’re now subscribed for ongoing free updates from me. Here’s what it looks like:
How To Make the OptinMonster Content Lock Work for You
If you want to take advantage of this great way to build your email list, you’ll need two things: first, you’ll want to be using OptinMonster. Then, you’ll need to identify an attractive article (either one you’ve already written, or one you plan to write) for the piece that’s going to bring folks in. This can’t be just another blog post. It needs to be some sort of resource providing real value for your audience. You’re asking for something of value… their email address… and you need to provide something of value in return (sorry, photographers, “here’s my latest client shoot” isn’t going to cut it for this).
Once you have that solid content in place, set up an OptinMonster form using the Content Lock feature, and then promote the heck out of that article. Optimize it for search engines, try to drive social media traffic, and so on… assuming you’ve built something helpful, and have given them a good teaser of what’s to come if they opt in, you should start seeing significant email signup results.
I’m not just saying this. I’m a paying customer, and have become an affiliate such that the links in this article are referral links where I’ll receive a small commission. ↩