Helping you understand where tech and photo intersect
How is your evergreen content? If you chat with professional bloggers, or those looking to build long term traffic to their websites, you’ll hear the phrase “evergreen content” - …
Continue Reading about Evergreen Content for Photographer Blogs is Like a Wedding Album →
What is an OptinMonster content lock? I started to work on another article today, but when I looked at my email optin rates via OptinMonster I did a double take. (this is a refreshed/updated …
Continue Reading about An 829% Increase in Email Optin Rates by Making One Change →
What is an OptinMonster and why do you care? I’ve mentioned a few times that email marketing is one of the least-used but most valuable marketing options for photographers. If you’re …
Continue Reading about Why OptinMonster? Everyone Who Doesn’t Subscribe is a Missed Opportunity →
Even in the online world, photography business books are still a thing. While I link to a lot of great resources for photographers throughout my articles here, I occasionally get asked for …
Continue Reading about Book Recommendations for the Online Photographer →
Does a photography certification or formal credentials matter? When I sent my Imaging USA recap message to my list of subscribers last week, two different folks wrote back to challenge me or ask …
Continue Reading about Photography Certification and Degrees: Worth it? →
With the holiday season approaching, it seems everyone is putting together lists of gifts for photographers. Most of these lists are filled with things like lenses or cameras or lights and such. …
