It's great when we find our people. As a photographer in the modern world, you end up working with a variety of companies and services. Some are photography peers in your local area, some will be …
Evergreen Content for Photographer Blogs is Like a Wedding Album
How is your evergreen content? If you chat with professional bloggers, or those looking to build long term traffic to their websites, you’ll hear the phrase “evergreen content” - …
Continue Reading about Evergreen Content for Photographer Blogs is Like a Wedding Album →
An 829% Increase in Email Optin Rates by Making One Change
What is an OptinMonster content lock? I started to work on another article today, but when I looked at my email optin rates via OptinMonster I did a double take. (this is a refreshed/updated …
Continue Reading about An 829% Increase in Email Optin Rates by Making One Change →
Why OptinMonster? Everyone Who Doesn’t Subscribe is a Missed Opportunity
What is an OptinMonster and why do you care? I’ve mentioned a few times that email marketing is one of the least-used but most valuable marketing options for photographers. If you’re …
Continue Reading about Why OptinMonster? Everyone Who Doesn’t Subscribe is a Missed Opportunity →
Book Recommendations for the Online Photographer
Even in the online world, photography business books are still a thing. While I link to a lot of great resources for photographers throughout my articles here, I occasionally get asked for …
Continue Reading about Book Recommendations for the Online Photographer →
Photography Certification and Degrees: Worth it?
Does a photography certification or formal credentials matter? When I sent my Imaging USA recap message to my list of subscribers last week, two different folks wrote back to challenge me or ask …
Continue Reading about Photography Certification and Degrees: Worth it? →
