Let’s be social in 2022!
(And grow our businesses at the same time)
I’m excited to be presenting a workshop on Social Marketing for Photographers on April 13th in the Chicago area. Here are the details; the program is also available virtually for those who want to tune in remotely.
Connections to Conversions: Social Marketing for Photographers
Clients find photographers in various ways, but across photographic genres, the importance of social marketing can’t be understated in 2022. Social networks and other online connection points are critical in developing awareness of your work and becoming known to your ideal clients. In this workshop, we’ll explore what’s current when it comes to social marketing, and how photographers can best connect with their people.
- an overview of the online landscape in 2022
- a look at demographics and details of social marketing options
- understanding how to map various social marketing options to our own specific photography businesses
- integrating social marketing with your website, email, and other marketing efforts
There’s a lot of information about social marketing out there, but throughout the day we’re going to keep things through a photographer’s lens not just in what we offer and to whom, but also as small businesses and with a realistic look at the time, effort, and costs involved. It’s about getting the best results with a reasonable effort invested.
Find out more or register here and I hope to see (in-person or virtually) you there!