You start looking for WordPress themes.
You find that there are tens of thousands of them. Some are free. Some cost a bit of money.
I’ve used a variety of themes in the twelve years that I’ve used WordPress. I keep coming back to StudioPress. Why StudioPress? They’re solid, well-supported business themes. You can check out their site, see what’s available, and see that they have themes that are both beautiful and functional.
Tech Photo Guy uses a StudioPress theme. So does my personal photography business site – I use the StudioPress “Modern Portfolio” theme (sadly, they’re no longer offering this theme for new customers). The themes look great, are secure, and there’s a great user community for help if you want to make customizations beyond the easily-configured options that come as part of every theme.
I was recently reminded of another reason why I like StudioPress WordPress themes in an email they sent to their affiliate partners.
StudioPress Stands Behind, and Maintains, their Themes
This is from that email to those of us who are partners with StudioPress:
We don’t have any new themes to talk about, but that’s okay — because over the holidays our team did an extensive amount of work on a number of our existing themes. We’ll be rolling out updates soon, which will include support for WooCommerce, color styles via the Theme Customizer, new responsive menu JS, and enhanced accessibility.
Accessibility improvements… great! Integration with the Customizer, which puts them in line with the direction that WordPress core is now using for site customization and theme control… perfect. Support for WooCommerce – a nice improvement for themes that don’t yet have that integrated. All of these things are nice upgrades to their previously-great themes.
With the shift to the Gutenberg block editor in WordPress, they’ve been updating their themes and integrating that as well.
So many theme creators release a theme and then… crickets. No updates to take advantage of changes in WordPress. No new integrations with other third parties.
Why StudioPress? I’d rather buy my themes from a vendor who focuses on quality rather than quantity.