Imagely recently launched print order fulfillment as a major new feature in their NextGEN Gallery plugin for WordPress.
Sounds fancy, but what does (and doesn’t) that mean for serious photographers? Let’s break it down. It’s kind of a big deal.
For those of you who prefer video, I run through an overview of how it all works right here on YouTube:
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NextGEN Print Fulfillment: the Overview
Automated print fulfillment with NextGEN Gallery means that you can host photo galleries on your WordPress website and sell prints directly from your site. When a visitor purchases a print, you can have that order automatically fulfilled by a professional lab and shipped directly to your customer.
Why is this Noteworthy?
Until now, automated print fulfillment hasn’t been possible on a WordPress website. It required using another gallery hosting service… meaning your website visitors would end up on a different site, and potentially get confused by ordering through a third party. Now, Imagely has launched the only WordPress plugin that lets your clients stay on your site and have an ordering experience that’s all you.
So Who Prints the Photos?
Initially, NextGEN integrates with White House Custom Color (WHCC), a well-respected and long-time player in the professional lab market. I suspect we’ll see additional labs in the future, potentially supporting overseas folks as well.
How Do I Set Prices and Get Paid?
When you create a gallery on your website to sell photos, you set a price list. You’ll start with the base cost of the print from WHCC (standard prints, mounted prints, and canvases are available) and then you choose the price your customers will pay. You can set your profit to be as low or high as you want. Different galleries can use different price lists.
What Does This Mean for My Customers?
Your photography clients will have a seamless browsing and purchasing experience for your work. They can go to your website, browse your galleries, and purchase professional prints directly on your website. Your customers stay on your site and your brand.
Does it Require a WHCC or other Accounts?
You don’t need an account with WHCC (fulfillment happens behind the scenes through Imagery). You’ll need to set up some sort of payment processor (such as PayPal or Stripe) in NextGEN Gallery.
What Does it Cost?
You’ll need a NextGEN Gallery Pro account (currently $99/year). This allows you the ability to sell any number of prints through your website and provides the service through Imagely where they will facilitate the orders and handle any support or customer service inquiries that come up.