Everyone’s on Facebook, but only some folks are getting real business value from it. Several years ago, you could simply create a Facebook page, get followers, and they’d see what you posted and life was grand.
And then in the last two years, Facebook has changed their algorithms. At this point, getting real value out of Facebook is pay-to-play.
If you want to do it right, you have to understand how to create effective Facebook Ads.
Finally, there’s a great resource to help you create the right Facebook ads for photographers.
Perfect Facebook Ads: The Photographer’s Guide
Brought to you by Photography Spark, Perfect Facebook Ads: The Photographer’s Guide is exactly what it says: a guide that’s all about Facebook ads for photographers, specifically those who want to create the best Facebook ads that lead to reaching folks and booking new clients. I’ve partnered w/ Photography Spark so you get the best possible deal, and your purchase through that link will help support the Tech Photo Guy.
Unlike a lot of the generic advice you’ll find online about Facebook marketing, this one is designed specifically with photographers in mind. This is not a lightweight resource – you get your money’s worth with nearly 150 pages of material.
I was given a copy of the book for review, and found that it delivers on its promise. It’s a good mix of both strategic material (identifying your goals, what to advertise, who to target) along with practical “how to” information covering how Facebook campaigns work, page campaigns vs. website campaigns, the Facebook pixel, and how to collect leads.
Here’s the table of contents (click to view it larger):
How Do You Know if Your Facebook Ads Succeeded?
That’s an important question. Too many of us spend time (and/or money) on various business ventures without really knowing if they paid off. With your Facebook ads, if you set them up correctly, you should be able to answer this question. The guide includes information on how to use Facebook’s reporting features to help you understand which ads were seen, how folks reacted, and whether or not those reactions led to the results you wanted.
One other big plus for the guide is that it’s written in everyday language, designed to be understood by the typical photographer. If you’re a marketing guru, or have extensive experience crafting advertising, this probably isn’t the resource for you. On the other hand if you’re a regular photographer, you’ll find the casual tone and langauge to be very approachable.
I can recommend this guide on Facebook ads for photographers as a great way to spread your message, to the right folks, on Facebook. Get started today by purchasing the ebook.